MII University
MII's celebrated Social Media Engagement training is now available online!
MII's Social Media Training is now available online as MII University!
MII’s Social Media Training has been attended by more than 50 ministries to date through live events. Trainee surveys have shown very strong buy-in. MII has taken some of the best courses offered, and made them available to you through this online training course.
MII believes it is important to maximize and multiply the value of this existing content by offering it to a much broader audience of ministries and funders. The curricula and research are appropriate for nearly every region of the world. Through MII University, you will learn:
- Persona Development
- Understanding the Seeker Journey
- Creating Effective Content
- Social Media Guidelines
- Measuring Performance
Join the dozens of ministry leaders who are now reporting greater effectiveness after attending MII University. Together, we can reach the world!
Course Curriculum
Introduction to MII University
- Welcome to MII University
Persona
- What is Persona?
- Build Your Persona
- Avoid Common Persona Mistakes
- Next Steps and Benefits of Persona
- QUIZ - Persona
The Seeker Journey
- Understanding the Seeker Journey
- The 4 Stages of the Seeker Journey
- Building Your Seeker Journey
- QUIZ - Seeker Journey
Content
- Creating Content that Connects
- Creating a Content Plan
- Avoiding Common Content Mistakes
- QUIZ - Content
Social Media
- Social Media Engagement
- QUIZ - Social Media Engagement
Follow-Up - A Middle East Perspective
- Follow Up - A MENA Perspective
- QUIZ - Follow-Up
Metrics and Measurement
- Measure What Matters
- Dashboards: Measuring Success
- QUIZ - Metrics and Measurement
MII University Graduation
- Well Done!
